Client: John Deere is the second oldest corporation in America and one of the premier manufacturers of lawn mowers for private and commercial use. In the past, however, turf (mower) customers had to order parts through their local dealers and then return for them. But times change.
Challenge: John Deere’s Turf Division wanted to alert customers to its new online ordering option and the direct-ship delivery of its mower parts.
Solution: These were huge, new benefits. I created a digital coupon that delivered the good news to Deere customers along with an offer.
John Deere Parts and Attachments – Combine
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