Client: The Westin Crown Center sits in the heart of the Kansas City, Mo Crossroads entertainment district. It has a regional reputation for excellent hospitality and dining options.
Challenge: While many know about the Westin’s restaurants, few know about its catering capability. The Westin marketing department requested a radio spot to help remedy that.
Solution: I used a lighthearted, sassy fairy tale character to talk about the Westin’s ability to cater almost anywhere … even to the middle of the big bad woods.
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