Client: John Deere is the second oldest corporation in the country and the premier manufacturer of large and small ag machinery and parts/attachments in the country.
Challenge: A 1,000-word feature story was needed for the Deere website.
Solution: I had just written the planting brochure and needed to severely edit down its content for the site. That meant using lots of short paragraphs, bullet points, strong subheads and SEO keywords and links.