Client: The Conklin Company is headquartered in Minneapolis, MN. with an office in Kansas City, Mo. The 50-year-old company manufactures and distributes more than 130 products across eight product divisions including agronomics, animal, building products, and roofing. These proprietary products are then marketed online and through a nationwide network of independent distributors.
Challenge: Conklin had never had a website before, much less a full e-commerce version.
Solution: As the company’s commercial roofing products writer, vehicle products writer, and paint and coatings writer, I was responsible for authoring those sections – developing a consistent writing style to build the Conklin brand.