John Deere Combine Parts Print Ad

Client: John Deere runs a regional marketing center in Olathe, Kansas. I was an agricultural machinery copywriter for the Parts/Services Department and wrote for all of John Deere’s heavy machinery: tractors, combines, sprayers, planters, etc.

Challenge: I was assigned to create an ad featuring three time-saving parts/attachments for combines to be placed in various ag publications. The challenge was to make this ad stand out somehow as there was no offer and Deere didn’t have a big photo budget.

Solution: Once I realized that all of the featured parts / attachments could be accessed from inside the combine’s cabin – so the producer never even has to get up out of his chair – I had my attention-grabbing headline.