John Deere Laser Rip Print Ad

Client: One of John Deere‘s regional advertising/marketing centers is in Olathe, Kansas where I was an agricultural machinery copywriter for the Parts/Services Department. We were asked to create a dealer ad campaign highlighting Deere’s newest line of laser rips. Laser rips are carefully crafted, cast iron parts. Pulled by a tractor, they travel underground, breaking up extreme soil compaction.

Challenge: The challenge was making this product enticing to producers who most likely already had a set of laser rips.

Solution: We made the ad as provocative as possible with a strong headline, an arresting visual and short, punchy copy.