UMB Credit Card Promo Print Ad

Client: UMB is one of the biggest regional banks in the country and headquartered in Kansas City, Mo.

Challenge: This ad ran in The Kansas City Star in February and March – when credit card balances are often high after the holidays.

Solution: The offer and the timing were both good. I just needed to get the target’s attention so they could act. I think I did that with this headline.