Client: Purolator Filters is one of the leading manufacturers of automotive filters in the United States. They are headquartered out of Brentwood, Tennessee. The company is extremely proud of the fact that many pro auto racing teams use Purolator filters in their racing cars.
Challenge: Purolator wanted a new advertising campaign that included this racing aspect.
Solution: Since most of the races are held on weekends particularly on Sundays, I started calling these racers Sunday drivers. But we all know there are two kinds of Sunday drivers, and that double meaning is what I crafted my radio spot around.
Westin Hotel Catering Unproduced :60 Radio
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