Swingster New Jacket Designs Print Ad

Client: Swingster, formerly headquartered in Overland Park, Ks. (a suburb of Kansas City, MO) and now owned by Staples, was a global distributer of corporate-branded merchandise used in successful promotions.

Challenge: For years, Swingster had been a leader in developing popular outwear. However, over time, they started losing sales to competitors offering more innovative options. Swingster responded by designing and marketing a new line of exciting, fashionable outerwear, and wanted an ad to spearhead their reboot.

Solution: I wrote a bold, arresting headline with fun copy designed to intrigue the reader. Unfortunately, the ad was never produced.