Client: On Demand Technologies (ODT) is an innovative, highly technical digital printing company located in a suburb of Kansas City. They can pull any combination of existing client data and instantly insert it into a PDF for use in marketing, sales, inventory or operations.
Challenge: I was contacted by ODT to strategize, concept and write a new sales brochure and four, accompanying case studies. My immediate challenge was learning ODT’s printing services. Having invented their own proprietary software, the company prided itself on its highly customizable, simple-to-complex printing solutions.
Solution: I came up with a headline that communicated what ODT could offer better than anyone else – smarter, more cost-effective printing solutions that were also beautiful. Inside, copy explained their printing options and gave examples of how ODT saved their clients’ money by pairing them with the perfect printing solution.
Results: When complete, the brochure and case studies enhanced ODT’s marketing and presentation capabilities and were used to respond to leads and help convert them to sales.